Jos Kuper is a GREAT researcher of the public mood.
She has been marching in close step with us ever since Daily Sun was a mere twinkle in the eye.
She’s warned us of blind alleys…and pointed out the more promising highways.
In so doing she’s become a very significant expert indeed, specially insofar as the Suns’ markets [...]
This business is about people.
That’s hardly a Big Revelation…but still it’s amazing how often stuff about people in many newspapers gets submerged under piles of words about issues…
And issues, no matter how worthy of course, are colder entities than people…
Here at the Suns I encourage, and try to build, fanaticism about people stuff…
It’s a daily [...]
Oct 15 2010
If newspapers show people that there are OTHER ways of thinking about things…they are doing a vital part of their job.
And here at the Suns we have fantastic opportunities to present other perspectives…other points of view.
Most of our readers are products of a pretty ramshackle education system in which independent thought was (and still is) [...]
From the start we have called ourselves the People’s Paper…
That means, of course, we do not primarily deal with pens and ink and trucks and accounts…but with people.
Nobody at the Suns does this better than our SunDefender…
That’s a tremendously-popular, full-page feature that runs on Thursdays and Sundays in our papers.
And it does just what the [...]
Oct 01 2010
The Suns – Daily and Sunday – work in the market because they’re so carefully aimed…
They’re designed day after day – and Sunday after Sunday – to appeal to the men and women who now comprise the new Middle South Africa…and nobody else.
They’re the biggest group in the land. They now add up to by [...]